A man who needs no introduction on campus, Steve Joordens is a multiple award-winning lecturer at the University of Toronto Scarborough. His passion for teaching is reflected every year in the faces of the 1800 students in Introductory Psychology. He is continuously engaging his students with innovate ways of test-taking and logical thinking. This stems from his research of critical thinking and educational technologies, and on the interaction between conscious and unconscious forms of memory. On top of being your go-to researcher for memory, Steve has given controversial talks on the typically avoided topics such as conducting research on animals, a highly unethical treatment that we don’t perform on humans. If you don’t find him in the classroom or the laboratory then you can catch him jamming at gigs with his band—The Freakin Lolas—as the lead Guitar and Vocals.